Thanks to a day off work ill I am going to beat adam to announcing a new addition to the line up at rubensmenswear.
(unless I havent spotted his post earlier on)
http://www.rubensmenswear.com/pages/photographs/oakley/stretchline/montefrio/oakley%20stretchline%20montefrio%20black%20black.htm
I went looking after seeing the montefrio mentioned in the catalogue with "un-confirmed" sitting next to it.
I guess we can consider it confirmed but may I be the first to say
WTF
I hate to sound negative all the time but this just looks pants. I can hear the conversation at Foothill now.
- Designer runs into the room and says:
"hey guys, I know what we could do. Lets take Elvis' sunglasses and give them a contemporary twist and then plaster the stretchline logo on them to give them some O cred"
- His colleagues reply:
$$$$$$$$$$$$$$$$$$$$$KERCHING$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
- Designer:
Yeah, thats what I thought. But what can we call them.
- Colleagues:
Something that maintains Oakley's hard won image, yet exudes an air of european playboy and all round playful cad-about-town
- Designer:
Aha, I just watched Oceans 12 and have the perfect name. We will call them the Brad Clooney.
- Colleagues:
No no no, we need to appeal to the both male and female.
- Designer:
OK, what about Brad Zeta Jones
- Colleagues:
Your sacked, have your desk cleared out by noon. Now back to this name thing........
five hours later:
You know what guys, I think that design of this thing is testament to the fact that we dont really care what we are pushing on our customers half the time. Christ knows Jim doesnt pay us enough for this crap. For all I care we could name it after a dismal spanish holiday camp and pap it out on the market ASAP to see what kind of poor gullible chump will go for it just cos it's "stretch line". Hell, if nothing else it will be a good exercise in market research.
- Elderly colleague who to this point has sat up the back of the room saying nothing and biding his time:
Dismal spanish holiday camp ehhh. Smithers! Get me del Área Recreativa Monte Frío's licensing department on the phone.
And so the montefrio was born
and if you dont believe me check out the link
http://www.montefrio.web.com/
forgive me my rant. Perhaps everyone will think it is brilliant and it is just my preference for x-metal and wires which led me to write this.
Comments anyone.