I bet people would be willing to dish out $25 or in that ballpark to get a set of icons that would make their eyewear POP...Build it OCE, add $15 more for the icon option, and bang, they are cleaning house and people will pay it. Look at what people said before "Who would pay $300 for a pair of sunglasses". Now people pay thousands for some, but to fit in and accessorize to "fit the image" which let's face it, American society is hugely based on appearance and image", it would work.
Look at how nuts people have gone just for the grab bag by themselves, and the frame options are boring, but are a great canvas to present the options. How many people buy a Ducati to jack the icons and put somewhere else. Look at me, purple icons to go with my ruby, and many more in the works. What I couldn't get, I made happen. Many others just don't have the resources or self confidence to tear up a $100 pair of glasses to hope they come out right. The colors they offer in OCE are also boring as far as Icons.
Red, Blue, Matte gold, okay, very versatile, but how about for all the MX nuts out there?? Kawi green, Suzuki yellow, yammie blue, Honda red, or KTM orange. Would sell, you know it would. How about the car nuts trying to match glasses to their paint schemes. I know that is really pushing it, but I tried. Pearl white and pearl orange was my car's colors, so I made it happen. It is a pandora's box for sure, but hit the basics, know what is hot, and go for it! they are doing it with goggles, why not Icons. Here is one, Tribal icons!!!! F'in sick I think. The glasses were hot, the goggles are still hot, and the icons would be nice too!