I think now the deal has been done, it has been sold off. So ....what's to come ?

No, the deal has not yet been finalized. We need to stay strong and state our petition to Oakley. Doing nothing is the worst possible course of action...

I think you need a market share of 60% to get into antitrust territory. Plus, Luxottica's main market share is in Rx. The issue would be industry wide (i.e. sunglasses and Rx), which makes the "they are the market leader in sunglasses" argument moot.

I had an extensive talk with one of the inside sales reps at the HQ today, and he said employees were told that Oakley will stay Oakley for the most part. I'm not really convinced, but certainly hope so.

What was really interesting was that he mentioned that they use o-review all the time at HQ to reference part numbers and such. He's not a member here but he enjoys reading reviews and stuff here. Talk about a good relationship~

He even remembered what I ordered last time, so we had a nice discussion about Chester's Mars Crater with rare yellow G26. What an awesome guy. I really hope they don't replace these cool guys with some old ladies doing customer service at Luxottica. "What?! a Jackknife? We don't sell weapons here..."

an old pair of R**B** in his basement. I will get them and take them to the range.........where I will shoot the S*** out of them

Do it while you can cuz soon enough you won't get through the lense !

Talk about a good relationship~

And we'd like to keep that relationship with them.

Let's all just wait, and see what happens.
Don't think that JJ will let Luxottica destroy Oakley, i am pretty sure that he has it written in the contract that oakley stays oakley. Just with more money for recourses/marketing/customer service etc.etc.
Luxottica's main reason - in my humble opinion - is that the coolness of the oakley-brand will rubb of on some of their in-house brands, along with the quality of oakley.

And King's right, a lot of acetate frames were already produced in china, by an outside manufacturer, so producing "in-house"can only be better.

"What?! a Jackknife? We don't sell weapons here..."

hahaha.. sorry... but this got me to laugh a bit in this whole mess.
ya know... i dunno. maybe luxottica didnt kill revo or arvette was it so much as perhaps that maybe they dont have the marketing expertise to push it much further. they make more money than oakley yes, but that might have been a big help from outsourcing in china and such (cutting major costs) etc.
who know, if they hope to ride on oakleys name and brand image, perhaps they will let oakley stay more of the same and perhaps give more free rein to the mad scientists to come up with crazier products.
like zero, dartboard, OTT, radar, juliet especially.. i hope more 'future-proof' products like these will come about.
ahh well.. heres me hoping

according to this link:

http://www.latimes.com/business/la-fi-oakley22jun22,1,6485745.story?coll=la-headlines-business

JJ will stay on as chairman and "chief mad scientist" and Olivet will stay on at CEO. So if that is true, then it might not be as bad as everyone thinks...hopefully

and they peg JJ's share of the sale at 1.3 billion :)

http://investor.oakley.com/phoenix.zhtml?c=67365&p=irol-sec

Looks like to me they are getting it all to do with as they want.... You guys should really read this when you get time.... It's killing whatever little optimism I may have had....

Section 3.14. Intellectual Property. "INTELLECTUAL PROPERTY" shall mean all
intellectual property, including (a) patents and applications therefor,
including all continuations, divisionals, continuations-in-part, provisionals,
reissues, reexaminations, substitutions and extensions thereof, (b) trademarks,
service marks, trade names, trade dress, logos, corporate names and other source
or business identifiers, together with the goodwill symbolized by any of the
foregoing, and all applications, registrations, renewals and extensions thereof,
(c) all Internet domain names, (d) copyrights, and all registrations,
applications, renewals, extensions and reversions thereof, (e) trade secret
rights in information, including trade secret rights in any
formula, pattern, compilation, program, device, method, technique, or process,
that (i) derives independent economic value, actual or potential, from not being
generally known to, and not being readily ascertainable by proper means by,
other persons who can obtain economic value from its disclosure or use, and (ii)
is the subject of efforts that are reasonable under the circumstances to
maintain its secrecy and (f) all other intellectual property or proprietary
rights in discoveries, know-how, inventions, processes and techniques, and other
proprietary or confidential information.

Judging by that last article, nothing much will change. I'm not too fussed over this merger news.

Jannard, who is on the Forbes 400 list of richest Americans, said in a statement that Luxottica had "come to understand the unique, rogue nature of Oakley in the eyewear industry and is committed to preserving it."

JJ will stay on as chairman and "chief mad scientist" and Olivet will stay on at CEO. So if that is true, then it might not be as bad as everyone thinks...hopefully

yes but according to the Web cast Olivet will report to Andrea Guerra Luxottica's chief executive

so by the artical that nik posted there is a posibility that the o-review it self might change if the governing bodies deam that the trade mark and all associated pictures and oakley repersentation can't be used.

i dont see it likley but...

Q

that the o-review it self might change if the governing bodies deam that the trade mark and all associated pictures and oakley repersentation can't be used

i don't think so, all pics are property of the people who took pics of their collections, and it used to be oakley review , and that already changed to o review

that part is but what about the logos for the site and the catalogue pictures things like.

Shareholder shall be entitled to
refer to himself as,"Founder" and "Mad Scientist" of the Company at all times following the Closing.
The Company shall also continue to allow Shareholder to maintain and enjoy full
access to his current office at One Icon, Foothill Ranch, California 92610, and
provide Shareholder the services of his current executive assistant (and, as
necessary, any reasonably comparable successor) who shall be employed and
compensated by the Company, for so long as the Company occupies the premises of
such office.

How nice....

here is a thought....How can Oakley stay Oakley, even with Jannard there, and Olivet in thw driver's seat when all of you secrets are no longer secrets? What made them unique and head and shoulders above the rest will now be open knowledge?? Like I said before, they may be Oakley in theory, but thhey can't stay Oakley. X Metal won't be proprietary, the manufacturing process won't be secret or guarded since it won't belong to a "Mom & Pops" company, but yet an international conglomoration...

Does this now mean if they allow a tour or 2 you can bring in a camera since they will be giving up all the secrets?

So that says what's happening with JJ ans Scott, but what about Colin? He's been a driving force these last how many years.

Not a secret to Lux and asociated brands, but still to other outside companies.

Actually - It's a long document but if you read the actual agreement, instead of all the news reports, your heart will hit the floor..... Oakley is dead, plain and simple... Lux bought their sports line and their technology and it will be assimilated and bastardized.... Covet your collections for they have truly become valuable and more rare with each passing day.

well i went to one of the opd..
and i told here that oakley was sold to luxottica.
her eyes got watery.
yes they sell luxottica brands too.
she told me this is the end of oakley has we know it.
she told me why. they didn't know ti. and our regional rep is here, he is a new guy, i hope to meet him soon and talk to him.
she even told she can feel our suffering.
she told with this news is like a knife stabbed behind her.

and my concern is what nik just said.

now will there even the need for opd.

am not saying this is the end, but what is for sure there are a lot of unhappy people right now.

... 99 expletives...
this... ARRGHHH....!!!!
just when im starting to love the brand. can u believ this crap... DAMNIT

BETTER GO GET YOUR OCES DONE QUICK b4 bastartica closes it down

Section 3.14 defines how the document is using the term 'intellectual property' but not what Luxottica plans to do with that property; my understanding is that it is so extensive because otherwise, post-merger, anything left out of that definition would not be the domain of Luxottica's operations (which from then on includes Oakley's operations) and would either be (i) actually up for grabs to all or (ii) in limbo. Law students/lawyers, chime in please.

ok guys, the deal has not closed yet so there is still time to act. if each of the 387 o-review users could cough up $6.5 mill, as a group, we could offer $2.5 billion for oakley.

as with any publically traded company, the number one objective is to maximize shareholder wealth. our offer would do this leaving the board and stockholder no other option than to sell to us.

problem solved!