What's this loyalty program and how does it work .im new at this - Poundthem
Basically it's an attempt to quantify loyalty. There's a few caveats like not accounting for vintage collectors or those who only buy a few things, but use them religiously. (I know out of almost 300 pair, I probably actively wear less than most casual fans)
So a few thing to note:
1) Sign up as Robert has suggested and make sure you use your normal oakley.com account. It won't be the same physical account, and the passwords will be different, if chosen differently. I know my original oakley.com one was capped at 8 characters, and now they want special characters and numbers, while the Type O doesn't appear to be too picky.
2) You will earn 'Buy' points if you a) purchase online from oakley.com or the vault site and your account there matched your Type O e-mail, and b) in store as long as you ensure every time that they get your e-mail and check the loyalty box. Not every employee will be as savvy as us, so be sure to let them know if they don't ask first
3) You can earn points by registering eyewear purchased within the past two year
4) You will eventually be able to earn points via social channels, but not at this time (though you get a few freebies by signing up)
5) If you've seen the recent collector events, those types of things will eventually be channeled through this system so sign up anyway. You will also earn points by attending.
6) Don't think of points like Credit Card points or cash back, but rather stepping stones for levels so you can unlock cool things (also undecided so far aside from some wallpaper and the print)
7) Yes this will end up being a dong measuring contest by some. Pay them no mind.