Max Büsser (of MB&F fame) does it again with the release of M.A.D. 1. As the least expensive watch he's put out ($2,100), it's also the least accessible since it is available to only friends of the brand and suppliers:
(pics stolen from James Thompson of Black Badger fame).
I see it as an upscale fidget spinner. Since the rotor is in the front rather than the back, I suspect owners will be flicking their arms fairly often to see the rotor spin fast.