Sorry if this has been posted before, but...

I just called Oakley to inquire as to why the Romeo 2 doesn't have serial numbers. While the customer service rep didn't know the reasons beheind it, she did tell me that none of the X-metals will have serial numbers any more. I asked Oakley Canada as well, but the person who would know the answer is at a conference in BC and won't be back until next week.

Does anyone know why they've changed this?

This is true, they stopped, but gave no reason. I assumed that it was becuase the numbers were getting high and there was no point to having Juliet #113489.

Dann Thombs (Dann - 1/14/2005 12:58:46 PM)
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I am not so sure. I think that even thoght the number is high it still tells you that it is an individually crafted piece of art rather than a mass produced cookie cutter effort. Obviously oakley dont agree.

Our swiss friend Peter was complaining about the lack of serial no on his new juliet ichiro in the eyeglasses thread

william brown (O.T.T. - 1/14/2005 6:50:51 PM)
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danke,habe meine aus der usa von ebay
auf der seite gefunden IS 51###### = Polished/Slate Juliet 3rd Gen? da habe ich vielleicht 1. & 2. serie??
gruss peter

Peter H (Oakley-CH - 1/14/2005 2:57:58 PM)
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I must have missed the original thread also.
I have just received a pair of Juliets with no serial.
Though Oakley through and through, I seriously wondered as to the authenticity. My mind is now at rest.
Thanks for that.

Christian debauchery (debauchery - 1/14/2005 11:47:29 PM)
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O.T.T wrote: "I am not so sure. I think that even thoght the number is high it still tells you that it is an individually crafted piece of art rather than a mass produced cookie cutter effort. Obviously oakley dont agree."

It's also good for anti-conterfeiting purposes. This is one (of many) reason why the mid to high-end watch companies stamp serial numbers on their watches.

I agree the serial numbers are a sad thing to loose. Of course, if you don't have below 10,000 or so, I think the "special-ness" is a bit lost on me.

Paul McJannet (oogie - 1/15/2005 4:56:05 PM)
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security and uniqueness is why i wish they would carry them on.

Alexis Watkins (LEX7 - 1/16/2005 1:18:41 AM)
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At least to keep each pair unique for the user. My new pair doesn't have one.

Phil Barket (kingphilbert - 1/15/2005 10:54:05 PM)
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Totally agree. That's one thing that I really liked about the X-Metal line. The serials gave them a prestige that can't be found in the other models. Whether I had #000001 or #958234, I would still know that no one else in the world would have the same number as me.

Jamey Bishop (x-metalman - 1/15/2005 10:59:15 PM)
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I think it is a good thing from a collectable point of view.
After all, lenses,washers,screws can be replaced but the frame will last a lifetime.
Maybe they should have stopped it sooner say to 8000, then reduced the price a little.
It dont think it will change peoples attitude on X metal though,it still remains an exclusive product.
O-Luminum dont have serials either, but it wont stop people from buying.
As mentioned on other threads,it would be nice to see more limited runs, with a return of serial numbers some day.

Lee Silver (banarno - 1/16/2005 9:13:37 AM)
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I think in the case of o-luminum what you dont have you dont miss. I know It was a big thing before to have a low serial but I think it might be worthwhile finding out who has the highest. Maybe as it got nearer and nearer to the million mark O thought they couldnt justify the additional cost of engraving a seventh digit;-)

william brown (O.T.T. - 1/16/2005 12:49:09 PM)
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hallo das hat er geschieben der verkäufer von der usa
gruss peter

New SUNGLASSES from oakley has no serial number you can take it to any oakley store in your local area and ask.Your sunglasses are 100% authentic or 500% money back guranteed.
Thank you


Peter H (Oakley-CH - 1/16/2005 9:47:02 AM)
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im confused, what do you mean peter?
if oakley sell you fake glasses oakley will refund you 500% of the cost?


Alexis Watkins (LEX7 - 1/16/2005 3:06:24 PM)
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hello that has it geschieben the salesman, of ebay of the USA

Peter H (Oakley-CH - 1/16/2005 10:14:26 AM)
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Lex. He was referring to an ebay auction in another thread in which someone made that garuentee

william brown (O.T.T. - 1/16/2005 3:16:33 PM)
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oh ok, i thought he was repeating what he was told in a shop or something

Alexis Watkins (LEX7 - 1/16/2005 3:18:22 PM)
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From a collector's POV, it guards against Oakley's version of "Limited Edition". Unless a precise number is specified (like the Fluoro Packs), on certain occasions Oakley sells something and calls it "limited" and then continues them for several years. To me, that doesn't say limited at all. To me, that's limited only the number you can sell.

Having serial numbers protects the buyer who buys on the premise that the item is actually limited as specified. Case in point: The Ruby Juliet and the Romeo. Without the serial number, a collector won't know if his/her sunglass is the limited edition version or one of the rest. With serial numbers, you know that the first 5,000 of both the Ruby Juliet and the Romeo are the X-men LEs and the MJ LEs, respectively. It brings peace of mind, IMO.

Romeo didnt get released as an x-men edition (to my knowledge) I am pretty sure it was the Penny. Both it and the Juliet were released in an x-metal/ruby iridium combo at $400. Or did you mean the MI2 tie in with the romeo. I have never heard about anything to do with the first 5000 being the film specific limited editions. Do the first 5000 have a different serial number to the ones therafter?

william brown (O.T.T. - 1/16/2005 5:23:39 PM)
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No, Romeo didn't get specially released with any movie. It did, however, get released as MJ LEs for this first production run in 1997. ie. Michael Jordan Limited Editions. The first 5,000 were the limited ones and, IIRC, MJ wore them at one of the Chicago Bulls' championships. You'd see them around with red earsocks, though the best way to differentiate between those and the regular Romeos is the serial # (since people can find and put red earsocks on any given Romeo and call it the MJ LE).

Thanks Oak, I had never heard of that before. I thought it was just the Mars and ducati that got released with the red unobtanium. Does anyone have a picture of it for the forum as only the three standard Romeos are in the database. What lens did it come with?

As for the x-men juliets I had never heard of an extra special limited edition run of 5000. Where did you hear about that?

william brown (O.T.T. - 1/16/2005 5:32:44 PM)
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I have a Romeo #3646
On all x metal earsocks, there is a "CE" embossed on one of them on the inside.
The original Romeos did not, they were just plain.
They also had X-METAL on the right lens.










Lee Silver (banarno - 1/16/2005 5:44:42 PM)
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O.T.T wrote: Thanks Oak, I had never heard of that before. I thought it was just the Mars and ducati that got released with the red unobtanium. Does anyone have a picture of it for the forum as only the three standard Romeos are in the database. What lens did it come with?

Here's a picture (Thanks to whoever gave it to me a long time ago and credit goes to them).



Nothing different about it other than read earsocks and the serial #.

O.T.T wrote: As for the x-men juliets I had never heard of an extra special limited edition run of 5000. Where did you hear about that?

From an Oakley Brand manager and another manager of some sort (that one was through a sales rep) after months and months and months (and months) of digging to get the information and then verifying it. I've found that Oakley's not too forthcoming about releasing production information, but if you're nice enough and you get the right person at the right time of day, they'll eventually answer your question.

Here's a quick and dirty history lesson of the Ruby Juliet: At one point in early 2000, Oakley wasn't going to make ruby Juliets even though the X-men movie was coming out (and even though they had a display at their Irvin, CA location saying that it will be available in summer of 2000). Comic book fans started writing in to Oakley and practically begged for them to produced Cyclops' shades (myself included). Eventually, Oakley broke down and said they're looking into the possibility of "Ruby Quartz" as another colour combination in addtion to the other four they had at that time. Hence it became so. Oakley then said it will produce a limited run of the sunglasses, though at that point, they didn't know how many they would produce. Some of this stuff up to this point was documented on Corona Coming Attractions, Dark Horizon, and other comic book film websites. I'm sure many comic book fans also remember this.

Oakley, however, didn't know if the Ruby Juliet was going to be a profitable venture. After all, the Juliets were only a year old at that point and the Ruby lens would be difficult to produce. They did an initial run of the sunglasses to see how the market would accept them at the price they were charging (which eventually became higher than the other Juliet colour combinations), thus birthing the X-men 5,000 LE (5000 because it was the same # as the MJ LE and that seemed to have provided them a good indicator, so if it was good for the MJ LE, it's good enough for the X-men LE). Oakley found that they sold very well and continued the Ruby Juliet until recently.

hey oak, thanks man. Very interesting. the pic didnt come out though. Maybe you could send Dann a message telling him about the picture so it definitely goes up in the DB. He said he sometimes has to skip some threads due to time constraints.

Might also have to change the list of serials to reflect this?

william brown (O.T.T. - 1/16/2005 6:02:22 PM)
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Thanks for letting me know it wasn't coming out, William. I've modified the upload, so the image should be viewable now.