Is there any reason why Oakley is not ramping up on their business attire? They make cloths for the kids of today, whom will (hopely) become the business leaders of 2morrow. If they were forward thinking there would be more out there than just Steel Traps. Any any of your younger people think Khaki pants and a polo shirt is business attire, please refrain.

Like a suit? Or are you talking about shoes?

I like this..."Any any of your younger people think Khaki pants and a polo shirt is business attire, please refrain"

I would love to see some very nice "O" business wear, but then again, that would be a huge venture into a somewhat un-related market, as of yet Oakley has been almost entirely sports or lifestyle oriented....I don't know if they would spend that kind of $ to venture into a market with so much already established competition. My 2 cents....

I agree, and at the same time, Oakley has been in the process of toning down most of their products aside from their eyewear. They have realized that they are a powerhouse in sunlasses, but not in the apparel and show markets. For this reason, I think a business attire line would seem to be moving in the opposite direction that Oakley wants.

I agree that it'd be nice, but at the same time, how could Oakley make a business-wear line that is Oakley-esque. They are a more edgy, younger style normally. Who knows though.

Speaking of business wear...On a live feed to a Motorola Investor/Media Conference Jim Jannard sat on the lobby torpedo and spoke to Ed Zander (CEO of Motorola) and the rest of the audience in his business attire, which happened to be a short sleeve oakley button down and jeans, and he even puffed on a stog. Ed Zander called him on it, and Jim had nothin but a huge smile on his face.

OB,

which happened to be a short sleeve oakley button down and jeans,

CEO of a $650 million dollar corp can do that. The Middle manager making $70k cannot. I am not talking suits or coats. Just business attire that would apply.

CEO of a $650 million dollar corp can do that. The Middle manager making $70k cannot. I am not talking suits or coats. Just business attire that would apply.

you can if you work at Oakley.

Speaking of business wear...On a live feed to a Motorola Investor/Media Conference Jim Jannard sat on the lobby torpedo and spoke to Ed Zander (CEO of Motorola) and the rest of the audience in his business attire, which happened to be a short sleeve oakley button down and jeans, and he even puffed on a stog. Ed Zander called him on it, and Jim had nothin but a huge smile on his face.

Classic.....I now have even more respect for Jim

I would love to have seen that.


~Yukio

If you aren't talking about suits, coats, polos or khakis, then you are really leaving business atire to blue or black slacks and button down shirts w/ or w/o ties.

In that respect, Oakley already partially makes business atire. Given, they don't have a gigantic selection, but they do make oakley button downs (short sleeve and long sleeve) that you could wear in a business setting. There are very few pairs of pants that they make that would work, but if you have a casual Friday, then their jeans would be okay.

To me, in today's world, khakis, polos and button downs (short sleeve and long sleeve) are all considered appropriate business atire. I'm the CEO of a 7 employee financial firm and I usually wear slacks (khakis included) and a button down long sleeve shirt. I wear jeans with either a polo or a short sleeve button down and a pair of Humidors/Habeneros every Friday.

I think that is acceptable attire for day to day business. In my line, they make us dress in shirts and ties, which to me, is intimidating to the average customer. Slacks and polos are more than suitable these days, unless you are dealing with corporate mergers and the likes. Most business is done on the golf course, which is of course, shorts/slacks, polos, and nice gold shoes...Go figure??? And that would be an awesome sight...Jim on the torpedo, chillin', conducting business as usual!!!

They make cloths for the kids of today, whom will (hopely) become the business leaders of 2morrow.

Since when are skateboarders, skiiers, snowboarders, cyclists and runners considered the business leaders of the future ? Did I miss something ?

The main reason for the way Jim dresses and the absence of more formal, ''business'' clothes, is simply a great example of consistency within the company's philosophy. It is nowhere near Oakley's intention to put out an image of someone who is always concerned about what everybody thinks, so it makes perfect sense to keep it this way.

I have nothing against business attires, I love it...but it's just not for Oakley.

I agree.... Depending on the environment - a lot of offices anymore are "Business Casual" which permits Khaki's and polo's....Golfware in the Oakley world... And they made some pretty sharp golf shoes that may work with that ensemble as well....

CEO of a $650 million dollar corp can do that. The Middle manager making $70k cannot. I am not talking suits or coats. Just business attire that would apply.

I live in california, everyday is casual friday. :-)

I'm a fan of dressing up. Dawn and I both are. "Business attire" can be fun. Suit and tie, all fancy looking. But as said before, that's not really Oakley.

Of course it's different with some companies, but for us, I can wear slacks and an Oakley button down for a company meeting or training that doesn't require our uniform. It's more than "business attire" appropriate for them.


~Yukio

Just because Oakley could make anything definitely does not mean they should. It's simple brand management. If you want to maintain anything resembling the Oakley image, you've gotta be consistent in what you offer. If they went outside that they'd dilute the image they're going for amongst a large portion of the market.

O ties would be awesome though, can you imagine the designs, I think a lot of the graphics Oakley come up with conceivably work as tie patterns

I agree, a lot of the patters that Oakley comes up with would make cool ties.

i was talking about this with a friend of mine recently.
Oakley could make some kickass ties, not only that, probably some cool cufflinks, suspenders, or maybe even some belts that are a bit dressier than the current ones

I've been craving a microfiber tie for a while know. you know, so I can clean my shades with my tie... they did that blazer/tie set a few years back...

their golf pants are pretty suitable for "business casual" wear, as long as you don't go plaid. same with the icon buttondown shirts. either way, corporate america isn't Oakley's main market (if at all).

shoes might be something they'd do, but I doubt it.