Thanks for sharing the photo and welcome to the site!
IMO, It looks nice and neat but not industrial enough due to lack of metal. The storage box below could have been more industrial looking (I couldn't tell from the picture if it's made of aluminum or something else.) The "skeletal" look of the tube/pipe like frame is appealing enough but as I have mentioned before, with the leg sticking out like that....it's a big safety concern. I am sure this thing will grow on most of us in the near future as we see it person soon. Question is how does one transport it without breaking or scratching the lexan? It maybe a pain to disassemble and put back together.
looks like the SF's store front is showcasing that new theme: