In high school I got contact lenses the summer between freshman and soph year (i think that's when) and my mom and eye doctor kept saying I needed a good pair of sunglasses. I bought the classic Frogskin, crystal/violet iridium. By x-mas I had crystal/blue iridium M-Frame Sweeps.
In the meantime I had taken notice that the local Oakley dealers had these 2 page and 4 page posters hangning that would display an entire family. I started writing Oakley and in return I started to receive said posters, which were actually 4 to 6 page oversized pamphlets. I would get cards of athletes wearing the glasses, pamplets for items not even released yet, etc.
By summer just before senior year I had 0.4, E-wires, Sub Zeros, and 2 pair of Eye Jackets. And a hell of a lot more literatre from O.
I think I have my time frames correct. So I guess that's were it all started. One little pair of Frogskins and a letter to Oakley.
Dann was nice enough to post shots of my pamphlets and all oakley sent for the archicves of this site.
http://dcj.amaltd.com/oakley/promodetail.asp?model=Brochures
http://dcj.amaltd.com/oakley/promodetail.asp?model=Tech+Flats
Phil Barket (kingphilbert - 10/20/2004 4:46:39 PM)
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