While I am a fan of the more fashion-based Oakleys (because if I'm
or people are going to buy a more fashion-y type of sunglass, I'd rather it be Oakley than another brand) I do think what they should is maybe create a sub-brand for either the Fashion line or the Mad Science line. But that's because I am a O fan.
The strongest and most valuable thing Oakley has is its brand, so whether its Plates or Riddles, if they both carry the O on the temple they both carry the promise of high quality eyewear. If they create a sub brand, people might perceive them to not be as good as 'normal' Oakleys.
Ford . (ford - 3/20/2005 10:51:16 AM)
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