Oakley held an event that according to some accounts, was two years in the making. A small website has also been put online, and we can hope that it will be fleshed out in the near future.
Details are sparse at the moment, but it was held at RED studios with Jim in attendance, and many of the notable figures were there. I will try to add photos as they appear in the social media outlets.
So is that set going to be for sale? I'm scared to even ask what the price point would be...at least now we know where the dog tag bottle opener set came from...
With stuff like those dogtags, the biggest cost is having the dies made, so I'd be shocked if those were one-offs. I'd wager they were made by the same company that Oakley has been using for the second gen X-Metal coins as well as the SI/HQ coins that we've seen floating around.
I can't wait to find out what this all leads too! - astarias
The rebirth of the brand. - Defenderoftheo
Yeah they poked us at our PKs for the last year about it, we've been talking about 2015 for a year around my place. Now I want the next PK to come faster.. ;)
This looks like it's not a rebranding per se, but a reintroduction of the brand. Aside from the formal place settings, this looks like an Oakley party circa 2006 (pre-Lux)!
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