all of the underground limited release stuff is crazy expensive (i.e. custom N*** Dunks, hoodies, new era hats, vinyl figures)These aren't another regular eyewear item in Oakley's lineup, they're directed at a particular consumer and a particular niche. I am sure they will appeal just fine to that niche, and I think the Supreme branding carries as much weight, if not more, than the Oakley mark, to them.