I remember the current president wore Zero last year during his hiking. He was followed up by many journalists as usual and surely got photographed. At that time, the same model was sold 2.5 times more than before the publicity. He's a huge star on the market of hiking-wear and any related merchandise.
Lee, Hwa-Soo, the captain of world yacht cruise team, was wearing Zero as well when he arrived at Busan seaport after 120 days of cruise in a yacht. He and his crew planned this trip to let the world know that Dok-do is Korea's territory. Way to go!(Japan wants the island and claims it is their own territory which is absolutely absurd and outrageous.)
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