Today Travis Scott (aka Cactus Jack) was named Chief Visionary Officer announced via social media.

https://www.instagram.com/p/DLQAx0WCcAP/?igsh=NDBvbm4zYXh3YW53

https://www.instagram.com/reel/DLP_aXCNRdG/?igsh=MTZ3ZXk2NnowanY1eQ==

Today we announce Travis Scott as our Oakley Chief Visionary.This title is not only about creativity, but this is also about creating purpose and meaning on everything we do!

Travis has this unmatched ability to make the unconventional - Inevitable! And together, we look forward to keep shaping sports & culture together, now literally throught the lenses of Travis Scott.
- Caio Amaro Global President Oakley

Ummmmm... WOH!

Nice frames :)

Nice frames :) - obsession

I guess I'm a lame OAKLEY fan because I can't make out what they are. Or are they new? I see some characteristics of past models in these. But I don't know what I'm looking at.

2026.

2026. - obsession

New frame then I take it

Plantaris, possibly the TI ones.

Plantaris, possibly the TI ones. - ijoehartman

Yeah I can see some similarities to the Plantaris

Plantaris, possibly the TI ones. - ijoehartman

not the ti plantaris.

Plantaris, possibly the TI ones. - ijoehartman

not the ti plantaris. - obsession

Sweet

Travis is clearly hurting for money. Colabs with Nike and Air Jordan amongst other brands and now Oakley. I almost feel sorry for him:D

Travis is clearly hurting for money. Colabs with Nike and Air Jordan amongst other brands and now Oakley. I almost feel sorry for him:D - JP

Ha Ha!!! Poor guy.