Saw that coming. Oakley has been working on HUD glasses for years, the Airwave is just the first time they released anything for civilian use. They have been working on military contracts for that for years now.

Well, Disruptive By Design looks to be very promising. I hope they can follow through and make some new products that scream Oakley!

Electronic involvement is the key, let's get this show on the road, should be a great one!

The full video is up. The website is also fleshed out a little more.

Great vid!

Awesome!

And a Trailer for the upcoming series

ouhhhhh this is nice.

Reviving this thread to ask about this particular dog tag. I want to add it to the database and would like to verify some details. Obviously it is 'Disruptive by Design', which led me here. Unfortunately, all the links and pics that were once posted are now broken, and i'm not having much luck with the Google machine.



Is this particular dog tag from that event? If so, was it the only one or were there other variants as well (colors, sizes, designs, etc)? If not, where/when did this one emerge? Was it a later GWP or a promotional giveaway (as anticipated in the thread)?

I'm hesistant to just add it because the dog tags are under both 'accessories' and 'nobuy'. I'd rather wait for expertise than to jump the gun and hang it in the wrong spot. Thanks all.

They weren't given out at one single event. Disruptive by Design was a whole campaign that lasted a while and so the dog tags were given out for a variety of reasons. Employees got them; some of the general public who visited HQ got them; athletes got them (in various colours other than pewter including gold, silver, bronze). In fact, there's an athlete pack with sunglasses, dog tags and grips that were given to athletes.

Awesome! Thanks Oak!