If you haven't been to the O store lately (within the last week and a half), then go and check them out. These new display is not even a case anymore as it is more of a stand. A somewhat pyramid rack if looking from the sides. It is completely open so there is a lot of dusting to do but it is also ease of access from almost any angle. The LED lighting strip run on both sides of each shelf so it is pretty bright. The width is no wider than the single Spine tower and it does not tower over an individual even though it carries 5 shelves. The top shelf does not really hold much as there is a big backlit picture frame on the top. There is also no noticeable Oakley branding but there are subtle industrial hints in its overall structure and aesthetics. I think my favorite parts are the wheels/casters.

There is also a "solo" stand but it didnt really stand out much so I didn't take any pictures but if you look carefully on the very first picture, you will notice on the left.

About time they rolled out the new displays, even if in limited release. Not really all that nice IMO, but this ongoing move towards open displays make shopping/trying on product so much better.

Thanks for the pics!

Its almost like a "mellow down" spine tower withou the plexi box. I would only consider one if I can upgrade the backlit picture frame into an LED screen.

And now, store employees can gladly spend their day cleaning fingerprint of lenses. :/

"Loss Control" will be "Outta Control"!!!

And now, store employees can gladly spend their day cleaning fingerprint of lenses. :/

- BiGCoB

They've had the open walls for a while but it's a sure recipe for smudges on every single pair.

I kinda like the "solo" stand. Reminds me of a pedestal.

Oh so similar ...

Oh god.. We've been hoping at my ostore that the new towers would be a good addition..

But this is horrible IMO: Dust, fingerprints, easily steal-able, lack of oakley branding..

Not too happy about these ;(

This is not going to be a standard case. Its a test case that will only make it into O-stores. You'll see new fully inclosed one very soon!

Our local O Store has been moving toward a completely open concept for a while. They`ve removed the doors off their Premium Towers and taken the acrylic off the various Cube 3.0s to allow for easier access.

O-chud These are the final versions of the new Towers. All O-Stores should have them by the end of the month. Vault's will be getting the old O-Store towers for now.

And now, store employees can gladly spend their day cleaning fingerprint of lenses. :/

- BiGCoB

They've had the open walls for a while but it's a sure recipe for smudges on every single pair. - Dann

I love the way secure electronic things they put on the stems of the wall pairs. So safe and way effective at stopping theft...Oh, sorry, reality check. I slip em off every single time I am in a store just to prove the point. I have no desire to steal, but those @$$hole$ who do sure don't have much to thwart their efforts. Might as well drill em and tether them to the display with a retractable leash...Would only cause loss on 1 pair versus all the many that walk out...

And now, store employees can gladly spend their day cleaning fingerprint of lenses. :/

- BiGCoB

They've had the open walls for a while but it's a sure recipe for smudges on every single pair. - Dann

I love the way secure electronic things they put on the stems of the wall pairs. So safe and way effective at stopping theft...Oh, sorry, reality check. I slip em off every single time I am in a store just to prove the point. I have no desire to steal, but those @$$hole$ who do sure don't have much to thwart their efforts. Might as well drill em and tether them to the display with a retractable leash...Would only cause loss on 1 pair versus all the many that walk out... - DrChop

You see we still have pretty much everything under lock and key around here - except for the walls - but we never use any type of security device like that on them. Pretty much everyone at the store loves the fact we're sticking to no device because it allows for less of a barrier between the consumer and the product (Although absolutely no doors or "walls" on towers seems insane - and not so sharp looking - to me)

We do get the occasional steal, but it's far from an epidemic! Having the front of the store always occupied by an employee seems to maintain enough of a presence to dissuade robbers