Nice slogan!!!!!!! I feel a commemorative footer coming on...

thank you sir, may I have another

Nice banners....

fun info from msn.com

Orange County, Calif.-based Oakley donated the $180-a-pair glasses needed to protect the miners from ultraviolet light day or night, reports CNBC, calling the famous Oakley “O” on the side of each miner's glasses as an incredible branding coup.

In worldwide television impact alone, Oakley garnered $41 million in equivalent advertising time, according to research done for CNBC from Front Row Analytics, a sponsorship evaluation firm.

But it wasn't Oakley's idea, CNBC said. A Chilean journalist recommended the glasses to the miners' health insurer. Oakley donated 35 pairs of Radar with Black Iridium lenses in Path and Range lens shapes for the miners. The glasses have Oakley Plutonite lens material that filters out the UV rays.

Wow, 41 million in advertising. If I owned any business, I would do all I could to donate in a crisis. Kinda makes you wonder if that is the only reason companies do these sort of things.

http://gawker.com/5663254/6-badass-moments-from-the-chilean-miner-rescue/gallery/

I knew it: http://www.oakley.com/community/posts/2534

http://www.spiegel.de/fotostrecke/fotostrecke-60531.html

Not surprisingly, Web searches on the specific sunglasses are through the roof. Over the past 24 hours, online lookups for "oakley sunglasses" and "chile miner oakley sunglasses" have both surged well over 1,000%. However, fans of the spiffy sunglasses should be aware that they run around $180 per pair.
http://buzz.yahoo.com/buzzlog/94069?fp=1

how about commemorative Chilean Radars?