That was Jim's response when asked at the Oakley @ Red event why Goggles next after grips...
"Lacking an advertising budget, Jannard promoted his handgrips at BMX and motocross races, passing them out to riders to raise the product profile. Alas, as the cameras came into focus and the bikers approached the starting line, the grips disappeared beneath their hands, denying Oakley free exposure. So Jannard began designing motocross and ski goggles that, perched upon the athlete's head, might give the brand greater visibility."
He specifically mentioned much satisfaction when a cover of Motocross Action magazine came out with 4 Oakley riders on the cover (all with Oakley goggles) The riders were Mark Barnett (Suzuki), Jeff Ward (Kawasaki), Ricky Johnson (Yamaha) and Johnny O'Mara(????) (Honda). Johnny O'Mara was also nick-named the O Show!
There are also Oakley decals with 3 of the 4 riders...Barnett, O'Mara and Ward. I have never seen a RJ decal.