4/7
Title
Topic
Date
Start
End
Count
Comment
Oak
Twenty Fifty
Jul 24, 2012 9:07 PM
Most of you have seen/know of the pewter car shown below. Well, it was made by Stan Gill out of Florida.


GRFMotorsports
.Greg .F
Jul 25, 2012 2:02 AM
This one is at the top of my want list.
death-by-oakley
Anthony Gullace
Jul 25, 2012 6:04 AM
Is that a one off?
Very nice!
Oak
Twenty Fifty
Jul 25, 2012 6:08 AM
100 production versions + 3 Artist Proof versions were made.
LEX7
EJ Man
Jul 25, 2012 3:47 PM
oh wow! i love it and the fact it comes in its own metal vault, i have NEVER heard of this, are they a recent thing?
Oak
Twenty Fifty
Jul 25, 2012 3:49 PM
They've probably been out for nearly a decade now, back in the Scotty Cannon and NHRA Rolling O days.
Oak
Twenty Fifty
Jul 25, 2012 8:49 PM
Oakley Ireland`s lens manufacturing plant: Structured around the principles of the Toyota production system.

http://www.opticianonline.net/assets/getAsset.aspx?ItemID=4278
Oak
Twenty Fifty
Oct 7, 2012 8:31 AM
Cornerstone Display Group put together the shorts display, wooden crates and gondola displays seen at O Stores:
http://www.cornerstonedisplay.com/us/portfolio/industry-2/sports#!prettyPhotogallery/4/

http://www.cornerstonedisplay.com/us/portfolio/industry-2/sports#!prettyPhotogallery/6/

http://www.cornerstonedisplay.com/us/portfolio/industry-2/apparel#!prettyPhotogallery/2/

Dann
Dann Thombs
Oct 7, 2012 8:27 PM
Nice, I like those. Wonder if Jamin had some input, since the printing on wood motif is something he's personally been doing.
Oak
Twenty Fifty
Oct 10, 2012 7:15 PM
Interesting interview with Colin Baden, complete with mention of his toilet:
http://engage.washington.edu/site/PageNavigator/CBE_Enews_Content/June2012_Alumni_News.html
Dann
Dann Thombs
Oct 10, 2012 8:16 PM
Nice read.
oakdays
Jesus Hernandez
Oct 12, 2012 1:42 AM
I’m sure this has been posted before at some point, but this is the 1st time I see this
http://www.youtube.com/watch?v=EGaO3_UWWjA


http://www.youtube.com/watch?v=tI28OmhDcH4

Oak
Twenty Fifty
Oct 12, 2012 1:51 AM
Always a pleasure watching that stuff.
Dann
Dann Thombs
Oct 12, 2012 3:23 AM
Oh the wire Sub Zero's. I wish
Eyespy0099
Luis Caballero
Oct 12, 2012 5:10 AM
it's cool how in the first video, the first two video recommendations are my videos
Dann
Dann Thombs
Oct 12, 2012 4:38 PM
Nice. You've got a good presence on Youtube. I stumble on your videos a lot.
Oak
Twenty Fifty
Oct 21, 2012 10:51 AM
Interesting link between GovX.com and Oakley:

http://en.wikipedia.org/wiki/GovX

"Two of GovX's founders were involved in the development and operation of US Standard Issue, a popular, single brand, direct-to-military, tactical e-commerce Web site offering Oakley tactical products. Its founding CEO, Marc Van Buskirk, was largely responsible for developing Oakley's military-direct sales channel and US Standard Issue. Oakley acquired the USSI web site from Van Buskirk and soon after, Van Buskirk founded GovX."
Oak
Twenty Fifty
Oct 21, 2012 11:56 AM
The original Thumps had 125 parts to it, according to JJ's letter to HD for Indies.

Speaking of which, here is a fascinating interview with JJ prior to his Oakley-to-Red transition. The first portion of the interview is an interesting read for the Oakley fan:

http://www.hdforindies.com/2006/02/hd4nds-exclusive-interview-with-jim

And here's a great read about JJ's leadership style:

http://www.managementparadise.com/forums/foundation-human-skills-f-h-s/221607-leadership-style-oakley-inc.html

"In January 1998, a black and white skull–and–crossbones flag appeared atop Oakley's company fortress on the hill. The company had paid $2000 to obtain county zoning approval for the banner"
Oak
Twenty Fifty
Jan 13, 2013 10:36 AM
Topping this. Always looking for more obscure Oakley knowledge in my diet.
Oak
Twenty Fifty
Aug 20, 2013 12:11 AM
I recall reading an article a long time ago (well before MI:-2 or X-men movies came out) discussing the history of Oakley. They stated that Oakley first shipped the Mumbos on the worst day of the year, December 26. They also discussed JJ becoming a Mormon for a bit, that Oakley spent $2M to keep its products of Costco shelves, that his brother is a pharmacist, and his lawyer being a childhood friend. Anyone remember this article and have a link to it?
Dann
Dann Thombs
Aug 20, 2013 12:25 AM
I thought JJ was always a Mormon.
Oak
Twenty Fifty
Aug 20, 2013 12:54 AM
He might be still. I don't remember that part if the article too well, just remembered something that made me thought he wasn't any longer. They talked about his first wife and then his next wife Bobbie. Did not pay too much attention to the personal life stuff too closely, so would love to read the whole thing again. The thing that really stuck was the December 26 shipping date, since that's Boxing Day in Canada, a stat holiday.
Defenderoftheo
Defender
Aug 20, 2013 4:00 AM
I thought JJ was always a Mormon. - Dann


That was my understanding as well. If he is not a practicing Mormon, he still shows a lot of their values. Integrity, respect, doesn't drink alcohol (at least I have never seen him with a drink and I have had one previous CEO tell me and overheard one current CEO say the strongest drink he drinks is Diet Soda, both said Jim's only vice is his cigars.)

No matter what I have mad respect for the dude.
Oak
Twenty Fifty
Aug 20, 2013 2:05 PM
Found it:
http://articles.latimes.com/1997-03-16/magazine/tm-38675_1_oakley-sunglasses


There's a lot of material, so to save some time here are some of the more interest tidbits:

Oakley shipped out the revised M Frames on the worst day of the year to introduce a new consumer item--Dec. 26. The Hammerfang ear stem design has been incorporated in subsequent Oakley frames.


Having won their hard-earned respect, Oakley is not about to insult these athletes by reaching out to soft, middle-aged homeowners. "Not to offend anyone," Bowers says, "and I don't know if you want to put this in print either, but in some cases we see people wearing our product that makes some of us real Oakley people cringe a little bit. Like that's not the image we portray. But yet, we totally love the fact that they're buying our product."


At 21, he married Pamela Pittario, an 18-year-old neighbor, in Alhambra Park. Inspired, perhaps, by Weeks' religious example, the Jannards joined the Mormon Church. They had four children, all of them named so they could share Jim Jannard's own "J. J." initials. (He and Pamela have since divorced. No longer a churchgoing Mormon, Jannard married his Oakley assistant, Bobbie Gamble.)


Like the sunglasses, the grips were domestically made and, at $4, expensive.


Lacking an advertising budget, Jannard promoted his handgrips at BMX and motocross races, passing them out to riders to raise the product profile. Alas, as the cameras came into focus and the bikers approached the starting line, the grips disappeared beneath their hands, denying Oakley free exposure. So Jannard began designing motocross and ski goggles that, perched upon the athlete's head, might give the brand greater visibility.


When one importer diverted a shipment destined for India to the discount realms of Price Costco and Sam's Club, Oakley spent $2.1 million to rescue them.


In 1995, Jordan signed a 10-year endorsement deal with Oakley, for $1 million and stock options, thereby depriving Nike of his sunglass-advertising services.


In its first 22 years, the company had introduced just 20 products, and none had failed. Last year, Oakley premiered only baseball, basketball and golf editions of its M Frames, along with squared-off versions of its existing Jackets and Wires lines.

rhlake
Robert Lake
Aug 20, 2013 3:31 PM
That was Jim's response when asked at the Oakley @ Red event why Goggles next after grips...


"Lacking an advertising budget, Jannard promoted his handgrips at BMX and motocross races, passing them out to riders to raise the product profile. Alas, as the cameras came into focus and the bikers approached the starting line, the grips disappeared beneath their hands, denying Oakley free exposure. So Jannard began designing motocross and ski goggles that, perched upon the athlete's head, might give the brand greater visibility."

He specifically mentioned much satisfaction when a cover of Motocross Action magazine came out with 4 Oakley riders on the cover (all with Oakley goggles) The riders were Mark Barnett (Suzuki), Jeff Ward (Kawasaki), Ricky Johnson (Yamaha) and Johnny O'Mara(????) (Honda). Johnny O'Mara was also nick-named the O Show!

There are also Oakley decals with 3 of the 4 riders...Barnett, O'Mara and Ward. I have never seen a RJ decal.
4/7

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