Jonathan Tung
Mar 8, 2007 6:57 AM
Trust me, the best of O has come and gone---I'm pretty much certain.

I've heard that 2007 is supposed to be a good year as well, but I'm convinced that 'good' for them means 'prolific'. Just because stuff is coming out doesn't mean it'll be good. I'd prefer that the company focus on good quality core essentials, but I know that's now how large retail businesses are run.
Humberto DeLaTorre
Mar 8, 2007 9:49 AM
While attending an "O" training session (for the intro of the thump pro and such), I saw alot of blah colors, the canteen colorways come to mind, browns grays and blacks.. I asked "So where are the ices and the fires!". The rep who was conducting the training replied "well, were kind of trying to get away from the extreme image and focus on more earthy and fashionable styles". My heart wept, when I read that the best of "O" has come and gone, i'd have to agree. I worked at a sunglass retailer owned by Oakley, and while I could do a quarterly order of anything for around 60% off, I rarely did. I really could care less for anything out there, I just scour the bins for older.. (cooler) stuff.
jake young
Mar 8, 2007 10:23 AM
I really think it is funny that they have gone that hard after the fashion market.
It’s smart (good money and high turnover of what is in fashion and what is out) but funny to watch.

Still what is wrong with having a sport division and a fashion division?
So that you can have civilized world colors (something for work or the masses) and junebug butt colors.
Hip to be Square-O
Mar 8, 2007 7:04 PM
Ummm....thats what they're doing. The Radar is killer and although Im not a fan of the Flak Jacket, it will sell well with the hydrophobic lenses. Meanwhile the fashion stuff will like you said, turn huge profits. I think the only think Oakley could use some help on is their apparel. Its way behind brands like Volcom and even Burton now with their Mark XIII high end line. There are a few things I'd buy but not much from what Ive seen so far. If Oakley wants to make it in the fashion world, they need a solid apparel line, period.
Mar 8, 2007 7:01 PM
If Oakley wants to make it in the fashion world, they need a soild apparel line, period.
Ditto on that Bill

As for the general orientation that stock color combos and style configuration have taken, I don't see anything wrong with some models being more fashion-y, so long that we keep some core models going. I think people might be surprised by one of the new O Matters coming out this year.

Plus, with so many models coming in OCP with rainbow colors, what do you have to worry about ? The Fire- and Ice-addicts will still have plenty of substance to chew on, don't worry.
Brent Haley
Mar 8, 2007 7:30 PM
I just saw all the fall apparel on Tuesday and it ROCKS!!!!!! It is getting alot better, from the soft matierals and prints on the tees to the casual and snow jackets. They are AWESOME!!! Give them a little time, they are gonna get it!
Michael Blayney
Mar 8, 2007 7:49 PM
Oakley would have at least one more customer for their apparel if they made some for tall people.

/ 7'
// No, seriously
I Con
Mar 9, 2007 6:02 PM
Just wait 'til you see the new collection debuting in the fall, Michael.

It's called GiantLine and it's ALL designed just for you :)

Are you really seven feet tall? Will you come over and help me get some stuff down from the attic?
american image
science wrapped in art dealer
Mar 9, 2007 6:27 PM
isn't this thread supposed to be in the NEW RELEASES thread ?
The Twakkie
Mar 9, 2007 9:27 PM
I stand by my comment!
Victor Bernal
Mar 9, 2007 9:45 PM
please tell me we're getting a ruby GC lens. that would be all i ask for!
The Twakkie
Mar 9, 2007 9:58 PM
Ruby is available to order as an extra replacement lens kit. As a standard, so for this year as far as i know.
grandmastur sac
Mar 9, 2007 10:27 PM
im getting the feeling that a ruby and emerald romeo 2 is on the plate. been seeing too many offered by total-o to not come out.

any idea if they will offer the romeo 2.0 lenses for sale over the counter like the juliet or just as warr replacment?
Dann Thombs
Mar 9, 2007 10:55 PM
check the DB for SKU's
Hip to be Square-O
Mar 9, 2007 11:10 PM
Suhweet! Thanks Dann. So I guess we can just call up HQ and order them then. If not now, then soon.
Mar 10, 2007 12:16 AM
I stand by my comment!
And I stand by my statement that you're so far off the line in your hypothesis !;)

Dann Thombs
Mar 10, 2007 4:22 AM
Ruby 13-676
Emerald: 13-674

Fire: 13-670
Ruby: 13-671
Emerald: 13-672
Ice: 13-669

check the Gascan and MD list too
The Twakkie
Mar 10, 2007 1:11 AM
Just my opinion

Brent Haley
Mar 10, 2007 1:37 AM
Just tried to order some of the new lens and they are not available yet on the dealer end. I will keep trying and let you know what I find out.
Mar 10, 2007 2:12 AM
Thanks for the info about the HJs Dann!!! I can't wait to get my grubby little hands on them.
Mar 10, 2007 2:42 AM
I was told that those new lens colors will be O Store Exclusives, but that may have changed.
Mike Bahr
Mar 10, 2007 3:44 AM
the impression I'm getting is a some people at HQ know something and others don't on whats available & whats coming.

In the end it depends on whom you actually talk to there.
grandmastur sac
Mar 10, 2007 5:46 AM
i also heard that there is an excess of 24k juliet lenses at the factory for something up and coming
Brian Keim
Mar 10, 2007 6:49 AM
It's called GiantLine and it's ALL designed just for you :)

...and me too...6'5" 290, not as round as it sounds?

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