If Oakley wants to make it in the fashion world, they need a soild apparel line, period.
Ditto on that Bill
As for the general orientation that stock color combos and style configuration have taken, I don't see anything wrong with some models being more fashion-y, so long that we keep some core models going. I think people might be surprised by one of the new O Matters coming out this year.
Plus, with so many models coming in OCP with rainbow colors, what do you have to worry about ? The Fire- and Ice-addicts will still have plenty of substance to chew on, don't worry.