very true...they didn't really have that "POP" Oakley is known for either...They are very nice and durable, but they don't demand attention like all the other Oakley stuff, and being that the sports watch market is UBER SATURATED, you have to stand out in a way that is either features like no other, or draws so much attention, you have to have it...Just a slight miss, but I think they will tear it up on the next run...