The articles below state Mark Dowley of McCann-Erickson WorldGroup put together the M:I-2 product placement deal:

http://www.newyorkbusiness.com/page.cms?pageId=458

http://www.findarticles.com/p/articles/mi_m0KNK/is_3_3/ai_80206449

Oakley makes up for mot paying by helping the film crew customize and design tech for whatever props they need. Like the Spiderman lenses and the goblin OTT.

Phil
that was the info I was given by a guy in the alternative marketing division who is friends with the guy who deals with all the Hollywood/celebrity types so it could be a little off.

same guy told me they were either going to use ruby R2 or go back to ruby Julies for X3.

Ruby R2's would completely contradict the idea of Cyclops's glasses would they, I mean they would have to do some major modifications to them so that his lazer eyes would seep shoot right through the bottom right?

Eh, R2 as Cyke's glasses would be a piss poor choice if you want to stay in character, but it isn't the worst product placement ever. There's talk about the next 007 movie having Bond drive around in a Toyota as his main car (probably a Lexus, though) since Toyota has big bucks to throw into mix and Aston Martin doesn't want to pay a cent for a product placement. In the face of something like that, an R2 for Cyke wouldn't be so so bad.

At first, I thought I'd love to see a new model on Cyke in X3. The more I think about it, the old ruby Juliet on him would be more to my liking, even if only for nostalgia sake. I think most of us had our obsession jumpstarted with X-men, so it'd be great if we can see it in what will likely be the last X-men movie.

I agree Oak, I would be satisfied to see the classic Ruby Juliet in X-3, especially since the J2 possibilities were vanquished in a previous thread, besides, I think they got it right the first time with the X-Metal/Ruby Juliet.

Justin, Shawn is working overseas at the moment so its prety hard to get in touch with him, but I will let you know when he gets back.

I am surprise how you guys think the R2 is not suitable for X3 as the side binders can be placed behind the lens and not around it. I am sorry guys but I really love the R2 and would like to see this in a RUBY exclusive for X3.

You just have to personally own one to really appreciate the R2s. I believe majority of people are biased against it because of the poor lens selections, so if the Ruby comes out, let's see if things change everybodys opinion

I don't think it's that people dislike the R2; it's the idea of it going on Cyclops that's the deal. It just seems....unnatural for the character.

I personaly love my R2, I think it is an awsome addition to the X-Metal line up despite its charicteristics not matching its name. But like Oak said, it would be out of character and IMO Just wouldnt work for cyclops, I think the side blinders were kinda ugly on the Juliet and Penny, but just imagine what they would have to do with the R2 to make it suitable for Cyclopse to wear, I mean think about it, the last thing Cyclopse would want to do would be to "Unlock his downward field of vision"

okay, so J2 is out of the horizon. but how bout the new ruby lens, hopefully Oakley will make it really red. :D

and oh, i still prefer Cyclops wearing a pair of Juliet instead of R2. actually, i think the penny suits him better than J or R2 but.., since penny is being discontinued soon, so J it is, with the new ruby lens(that's making me so curious).

James Mardsen could bump into our topic here by accident, read all those things u guys posted, and decide for himself which pair of O he'll be sporting on X3? lolz.

Let's not close the option for R2s since it's the newest x-metal at it does look good, who knows Oakley may create a full frame R2 Ruby exclusive for X3 .. then we all get crazy hehe =)

Just some interesting reading regarding the Ruby Juliet and visor for the first X-men movie......

Source: http://the-x-men-cerebro.tripod.com/jamesmarsden-interview.html


pikaflu2000 asks: Question, how tight was the visor in the movie when you wore it?
james_marsden_live: They gradually created a few more that were more comfortable, but didn't stay on my face too easily.
james_marsden_live: We had to use adhesive tape on the nose piece.
james_marsden_live: It was comfortable though.
james_marsden_live: They used a computer graph of my face, and molded it to me based on that.
james_marsden_live: The uncomfortable part was losing about 70% of my peripheral vision.


johnnyjos asks: So when is Professor X going to invent some Contact Lenses for Cyclops? I mean, Oakley lookalikes are cool and all, but Cyclops isn't really a snowboarder, is he?
james_marsden_live: There was actually a very early conversation early from Bryan about that.
james_marsden_live: We wanted to stay true to the comic, so did the visors AND the ruby Red lenses.
james_marsden_live: They actually worked and I convinced Bryan to keep the glasses.
james_marsden_live: The visor is triggered by an aperture on the side. Manually. But Contact Lenses wouldn't do that.
james_marsden_live: I don't know how he could control them with contacts. But interesting.
james_marsden_live: I wanted to please the fans. So we went with the visor and the lenses.
james_marsden_live: The fans know best.


darkkurloc asks: what did everything look like when you had the visor and glasses on?
james_marsden_live: very pinkish red
james_marsden_live: I couldn't see much really.
james_marsden_live: There's just one red slit I could see out of, so if I was afraid I was going to trip, I'd have to point my head at the ground.
james_marsden_live: But there was another visor used for Visual Effects that made me 100% blind.