Oakley just recently created a video production division called 1242 Productions (they will be responsible for Oakley's action sports films). This year 1242 is going to release a huge Oakley Skate Video, so look out for it later in the year. Also a wicked snowboarding video hittin shops this winter as well.
We also found out what 1242 really stands for. It's not the time the first commercial premiered on TV, it's the brightest time of any given day. And if Oakley can block that light, mission accomplished. The also designt eh lobby of HQ so that when it's 1242 the light shines through the port holes above in the lobby ceiling to create a straight line leading upt eh center of the floor over the torpedo.