Girlriend bought it as a spring/summer bag. She's got a closet full of high-end, high-priced designer bags, but she got this one at a deep discount, and hasn't put it down since. Kinda funky, fits right into the Oakley lineup.
My g/f has this and it's pretty awesome. The LEDs are quite useful, and the design is nice. Only problem is that some parts of it feel cheep... but it hasn't broken yet, so can't complain too much.