1) Will we wind up seeing all sorts of athletes and race crews sporting these while the general public can't get them like the Pit Boss? I mean really, this is stoooooooooooooopid on their part if so. I can't get a color in the boss because they gave away a sh!t load of Bosses to wrench turners and sideline people in racing and pro sports...WTF! I can understand Lance Armstrong maybe, but 4k each and they don't need any advertisement like that. Should prove to be interesting.
I would not be surprised. That's always been their MO. I really can't see a $4k pair of sunglasses selling all that well, especially if they're not giving out discounts to anyone as they have planned. I'd be surprised if they move 100 of them, so using the remaining for marketing is a good backup option.
2) Will it wind up being the flop of the century?
Flop in terms of sales? I don't know. Baden seems to be a realistic guy, and I'm sure he knows the market for $4k sunglasses isn't large. Hell, they had trouble moving a $600 C100 Gascan even when there was wider distribution. So I would figure they do not believe it will sell out completely. Perhaps it'll meet sales expectations with that in mind.
3) Why would anyone consider the new TB to be Elite?
It's expensive and it has unique material (for Oakley anyway) in it.
4) Will they toss one out at the next Co-Pilot event?? That is realistically the only way the vast majority of us will get one or can justify it.
I would be willing to put a bet on it.