Deal for Glass ushers in new market of smart eyewear
http://www.luxottica.com/en/luxottica-google-glass

Luxottica Group S.p.A. (MTA: LUX; NYSE: LUX), a leader in the design, manufacture, distribution and sales of premium, luxury and sports eyewear and Google Inc. (NASDAQ: GOOG), announce today they have agreed they will join forces to design, develop and distribute a new breed of eyewear for Glass.

Today’s announcement offers a far reaching strategic partnership between Luxottica and Google to work together across multiple efforts on the creation of innovative iconic wearable devices. Through this relationship, Luxottica and Google, who are setting the pace in their respective industries, will match up high-tech developers with fashion designers and eyewear professionals. In particular, the two Corporations will establish a team of experts devoted to working on the design, development, tooling and engineering of Glass products that straddle the line between high-fashion, lifestyle and innovative technology.

Luxottica added that the two major proprietary brands of the Group, Ray-Ban and Oakley who has a 10-year heritage in wearable technology that has evolved from MP3 to HUD devices, will be a part of the collaboration with Glass; however details about these new products will be disclosed at a later stage.

“We live in a world where technological innovation has dramatically changed the way in which we communicate and interact in everything that we do. More importantly, we have come to a point where we now have both a technology push and a consumer pull for wearable technology products and applications. Seeing such a future, over the last years, Luxottica invested heavily in building-out our technology platforms and digital solutions to combine with our products excellence. We believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in our industry and answering the evolving needs of consumers on a global scale. We believe it is high time to combine the unique expertise, deep knowledge and quality of our Group with the cutting edge technology expertise of Google and give birth to a new generation of revolutionary devices.”

"Luxottica has built an impressive history over the last 50 years designing, manufacturing and distributing some of the most successful and well-known brands in eyewear today." Said Google Vice President and head of Google X Astro Teller. "We are thrilled to be partnering with them as we look to push Glass and the broader industry forward into the emerging smart eyewear market.”

The first collection generated by this partnership will combine high-end technology with avant-garde design offering the best in style, quality and performance. These forward-thinking devices will be the result of a new and unique strategic approach reflecting attention to detail, uncompromising quality and technology nurtured in the global market. The sophistication and elegance of this new generation of products will be a dramatic step forward in an evolving category and elevate the consumer experience in this area.
posted by Oak
 
 
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Oak
Twenty Fifty
Mar 25, 2014 3:53 AM
Not impressed with the news. Was more interested in Oakley's concept of wearable tech rather than someone else's. It's like in-house movements and the watch industry; you can outsource your movements, but there is a certain amount of pride (and control) when you develop it yourself, even if it does cost exponentially more. We'll see how well the products integrate.
monster_beetle
Jules Neefjes
Mar 25, 2014 7:39 AM
I agree with Oak. The main reason for that is that I am a bit fed up with google. They enter your life everywhere. A company like apple is one I trust, but google, not really.

The press release from Google could be found here btw: https://plus.google.com/app/basic/stream/z122v33z0nyoinkye04cinbgmtexjllp5rg0k
astarias
Mar 25, 2014 11:41 PM
meh. I don't hate google at all, I welcome its tech and innovation overall, I just still wish oakley would go in-house.

If it comes out and looks nice and works good, maybe I'll get into it. Plus employee pricing..

Time will tell I guess!
defiant00
Z B
Mar 26, 2014 3:47 AM
I've never been a fan of the Glass (the idea or the execution), but this at least piques my interest to see what Oakely will do with a fully functioning HUD. More involved than the Airbrake (more functional, anyway), and a departure from iOS as the primary OS that they work with...it'll probably be in the price range of the CF C-SIX...
astarias
Mar 27, 2014 11:09 AM
I've never been a fan of the Glass (the idea or the execution), but this at least piques my interest to see what Oakely will do with a fully functioning HUD. More involved than the Airbrake (more functional, anyway), and a departure from iOS as the primary OS that they work with...it'll probably be in the price range of the CF C-SIX... - defiant00


I assume you meant airwave? And yes sounds about right
 
 
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